Pictured above: Daryll Scott, Director, Human Technology at Lab

I always love the CMA Digital Breakfasts. You get to meet some interesting people and find out more about topics you might not know too much about. Personalisation of content is a case in point.

Different people have different views about what it means but basically it’s about using data to find out more about who your audience actually is. New technology makes this easier than ever before, but the key is to use the data to guide your content and decision making rather than to become too obsessed with the stats.

Anyway, here’s a report from the last one I attended.

http://the-cma.com/news/cma-digital-breakfast-next-wave-of-personalisation-for-content-marketers