How publishers can be successful with their digital editions

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In this piece for FIPP I talk to the digital newsstands about how they work with publishers to monetise their content online through their digital editions.

Among the questions I ask are should publishers be adding more enhanced pages or should they stick with ‘replica editions’?

Also I look at why digital editions often fail to capture people’s imaginations and why people are generally less interested in the brand online.

http://www.fipp.com/news/features/how-to-win-with-digital-editions

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