Samsung Futurescape – What is the ‘new normal’?

DEN-futurescape-1-large
Most people probably know Samsung best for its range of mobile phones, but it’s fair to say that the Korean giant offers a wide range of tech solutions for businesses as well as consumers.

Recently I went along to the manufacturer’s Futurescape event on behalf of The Daily Telegraph to see how Samsung is working with companies on everything from Virtual Reality to Artificial Intelligence.

For example, one of Samsung’s partners is Thomas Cook which is introducing Gear VR headsets in some of its 700 stores to help bring holidays and holiday excursions to life when people are thinking about booking them.

Other exhibits at this year’s Futurescape included a start-up estate agent that is using VR to guide people through homes and a company using wearable devices, such as Samsung’s Gear 3 smart watches, to alert retailers if a VIP walks into the building.

Says Graham Long, Vice President, Samsung Electronics, UK and Ireland: “I used to apologise to our enterprise customers about Samsung being a predominantly business to consumer brand and our lack of business heritage, but now the behaviour of the market has swung completely to our advantage.”

You can read the full article here.  Or see the content from the newspaper below.

FullSizeRender.jpg.jpeg

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s