Thanks to The Daily Telegraph for running my piece on creating a ‘digital twin’ and how manufacturers like Maserati are now using Siemens’ technology to reduce the need for prototypes and to optimise production.

Says Brian Holliday, Siemens Managing Director, Digital Factory: “The digital twin not only enables people to visualise programmes and work together at much lower cost, it means that car manufacturers can make greater progress in designing, simulating and verifying before conducting testing in the real world.”

We’ve come a long way in car production since Henry Ford said way back in 1909 ‘you can have any colour you want as long as it’s black.’