Amazingly it’s 10 years since the first iPhone launched and it’s highly likely that Apple will mark the occasion next week with the announcement of the iPhone 8, a dummy model of which (apparently) is pictured above on the right.
As you might expect the iPhone 8 is widely expected to have all the latest bells and whistles including an OLED screen that goes right to the edge pretty much, a dual camera system and, possibly, a glass back in order to enable wireless charging.
But what it will also have is an enormous price tag. Rumours have it that even the basic 64GB model will set you back $999 with the 512GB costing a cool $1199.
With the pound falling against the dollar, that means almost certainly you will be paying over £1000 for all but the very basic model.
A few years ago that would have seemed unthinkable, but then I suppose people routinely spend £1000 on computer equipment and for many the iPhone is just as valuable and just as useful.
I don’t think I will be rushing out to buy one just yet though.