Daily Telegraph – Big data and customer engagement (September 3rd, 2014)


In the latest series of articles for The Telegraph I’ve focused on how anonymised 4G data is increasingly being used by advertising agencies to target specific groups of users in certain location. Included is a case study with Posterscope – an ‘out of home’ ad agency, responsible for putting ads on everything from bus stops to petrol caps and supermarket trolleys.

You can also see the main article here: http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070094/attract-right-audience-big-data.html. The interview with James Davies of Posterscope is here: http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070355/surbiton-mobile-shopping-hotspot.html

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