Social media may have started off as a way of keeping in touch with friends, posting updates and pictures etc. But increasingly venture capital funded companies are looking for new and innovative ways to monetize their platforms, in order to satisfy investors (if not always consumers).
The latest trend is towards ‘transactionalization’ – an inelegant word but one that covers the move towards adding ‘Buy’ buttons so you can shop without having to leave the company’s platform. Latest to go this route is Facebook with the company experimenting with ‘Buy’ buttons for its Pages.
You can read my article here on how it might affect the Content Marketing industry here: http://www.the-cma.com/news/social-media-makes-shopping-easier-for-consumers