Social media becomes more transactional – with ‘Buy’ buttons promised for Facebook Pages

Social media may have started off as a way of keeping in touch with friends, posting updates and pictures etc. But increasingly venture capital funded companies are looking for new and innovative ways to monetize their platforms, in order to satisfy investors (if not always consumers).

The latest trend is towards ‘transactionalization’ – an inelegant word but one that covers the move towards adding ‘Buy’ buttons so you can shop without having to leave the company’s platform. Latest to go this route is Facebook with the company experimenting with ‘Buy’ buttons for its Pages.

You can read my article here on how it might affect the Content Marketing industry here: http://www.the-cma.com/news/social-media-makes-shopping-easier-for-consumers

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s