Connected car comes of age

After years of not taking technology particularly seriously, it seems car manufacturers have finally woken up to the potential of the hi-tech automobile. And while the Google self-driving car has grabbed all the headlines the truth is virtually every new car has some level of automation to make our lives easier – and potentially safer.

Last week I test drove the latest Audi A4 which has both safety features to avoid obstacles in the road – including pedestrians and obstacles – as well as state of the art information and entertainment features. Smart phone integration is becoming particularly important it seems so that our text messages can be read out to us as we drive and so we can access music from Spotify and from our devices too.

This week I will also pay a visit to Renningen in Germany to check out Bosch’s R&D facilities. Here some of the latest connected car technologies will be revealed to international press for the very first time. Full report to follow on Tech Digest later this week.

The new Audi A4 – is the most tech driven car ever?

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The last couple of days I’ve been with Audi in Newbury, driving round the edge of the Cotswolds in a swanky new A4. As a driving experience there’s not that much you can say about it – it handles well and is powerful. Put it this way you need to keep looking at the speed dial on the motorway to keep to the speed limits which of course I did!

But as a piece of technology this is like no car I’ve ever driven before. It’s quite simply breathtaking and a little bit overwhelming. As well as all the bleeping safety features these new cars are stuffed with (most of them I turn off because ironically they are too distracting when driving), there’s also a really impressive entertainment system.

As well as onboard ‘Jukebox’ (digital media player) there’s also the option of hooking up two smart phones so you get Google Maps, Spotify etc through the large LCD display (there’s even an inductive charging base for Android phones so you don’t need to use the USB charging ports).

I’m going to write a full report on the Audi A4 for Tech Digest over the weekend but in the meantime here’s a taster via a YouTube video I shot with the A4 Product and Marketing Manager, Katie Purcell, in which she talks about just some of the onboard tech features.

Unfortunately there’s not time for her to talk about all of them such as the head up display which projects the speed you are travelling directly in front of you so you don’t need to look down at the cockpit display while driving. It’s all clever stuff, you know.

How publishers can be successful with their digital editions

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In this piece for FIPP I talk to the digital newsstands about how they work with publishers to monetise their content online through their digital editions.

Among the questions I ask are should publishers be adding more enhanced pages or should they stick with ‘replica editions’?

Also I look at why digital editions often fail to capture people’s imaginations and why people are generally less interested in the brand online.

http://www.fipp.com/news/features/how-to-win-with-digital-editions

Ted Talk: Google boss says self-driving car on road within 5 years. ‘Before my son can drive’

GooglecarchiefAccording to Google self driving boss, Chris Urmson (pictured above) Google plans to unleash its self driving car on the streets before his own son can drive. I’m not quite sure whether that’s because he doesn’t want to have to pay for driving lessons or he’s worried he’s going to crash. You can read my piece here on Tech Digest.

Future of personal transport – connected e-bikes and e-scooters coming soon

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I’m currently researching my latest big piece on the future of personal transport – an area that seems to be moving incredibly quickly. Quite literally. Earlier this week, Ford announced at Mobile World Congress, it was getting in on the electric bike market with two new prototype foldable models. However, it’s one of a number of companies in this space, many of which are lighter on their feet and producing much more exciting vehicles already.

Particularly interesting is Jivr bike who my company, Sutro Digital, has started working with. They are currently getting a project together to raise further funds to mass produce a foldable electric bike that really looks the business. What’s particularly interesting is that it will incorporate some of the latest ‘connected vehicle’ features so it can communicate with your smartphone via an app, even provide you with discount vouchers for shops you pass en route to your destination. Nor is this the only solution around. In Europe it seems there are also some exciting projects, including personal electric scooters such as this folding electric scooter from Stigo which really looks fun – see YouTube video below.

I only hope I get to try out some of these products around town over the coming weeks!

Digital Audio revolution – how music streaming is going high end (ShinyShiny, 25/2/15)

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Must admit I wasn’t sure about this one when I accepted the commission. Thought audio was a bit geeky and that no one is interested in digital quality sound are they? Turned out I was wrong. I interviewed some very interesting, passionate people about digital streaming services and I think they have a point. We should be getting much better quality sound than we are – given that digital audio quality has actually fallen in the last five years while picture quality continues to improve.

http://www.shinyshiny.tv/2015/02/digital-audio-revolution.html

What to do if your website has been hacked. Daily Telegraph (12/2/2015)

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Work has been quite busy recently with The Telegraph having commissioned me to write a load of online articles on behalf of EE. I really can’t complain.

Hopefully people will find these practical articles useful. There’s one on how to make your smartphone battery last longer,  one on what to do if your company’s website has been hacked (with the somewhat scary picture above) and one on the latest gadgets you need for business travel. Bon Voyage!

Wearable tech in the workplace (Daily Telegraph, 5/2/2015)

google-glass_3188120bMany people have reported that Google Glass is dead and buried. In fact it’s still very much alive and kicking in the medical industry and is one of a number of smart glasses solutions that many companies are look at. Nor is it just in the medical industry either. Smartglasses are also gaining popularity in warehouses where they can be used for checking stock etc. You can read my feature on wearable tech in the workplace here: http://www.telegraph.co.uk/sponsored/technology/4g-mobile/machine-to-machine/11390690/google-glass-enterprise.html