In my latest feature for The Daily Telegraph I talk about the pros and cons of flexible working. I also interviewed Dave Coplin (pictured above), Microsoft UK’s grandly named Chief Envisioning Officer about how flexible working doesn’t just mean working from home. And how managers need to judge people on what they produce rather than the process of being in an office from 9 til 5.

http://www.telegraph.co.uk/sponsored/technology/4g-mobile/mobilising-workforce/11115589/mobile-working-business-strategy.html?WT.mc_id=605835&source=EditorialChannel

The Apple Watch may have got people drooling last night in California. But this is just the start of things to come. For this piece in Shiny Shiny I looked at 8 Fashion/Tech trends beyond the smart watch, including 3D printed dresses (like the one modelled by Dita Von Teese, above), solar panel clothing and textiles with integrated LED lights which change colour to suit your mood

http://www.shinyshiny.tv/2014/09/top-10-fashion-tech-trends-including-3d-printing-solar-panels.html

In the latest series of articles for The Telegraph I’ve focused on how anonymised 4G data is increasingly being used by advertising agencies to target specific groups of users in certain location. Included is a case study with Posterscope – an ‘out of home’ ad agency, responsible for putting ads on everything from bus stops to petrol caps and supermarket trolleys.

You can also see the main article here: http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070094/attract-right-audience-big-data.html. The interview with James Davies of Posterscope is here: http://www.telegraph.co.uk/sponsored/technology/4g-mobile/engaging-customers/11070355/surbiton-mobile-shopping-hotspot.html

I am currently working for The Daily Telegraph on a series of articles, sponsored by mobile phone company EE. In this latest edition I wrote a piece about how adopting an omni-channel, or connected retail, strategy can help retailers to grow their business. 

For the piece I interviewed Suzi Spink, CEO of high end Fashion Retailer East. In the piece she talks about the company’s plans to integrate offline/online inventory to give customers more choice when buying and about new initiatives to get customers visiting stores such as Personal Shopping and Click and Collect.

Click on the link below to read the full articles in PDF form that appeared in The Telegraph (August 13th, 2014). 

EE.FP.DB.1308.V3bFINAL

You can also read the online version (without the case study here): http://www.telegraph.co.uk/sponsored/technology/4g-mobile/11026557/retail-technology-high-street-comeback.html?WT.mc_id=605835&source=EditorialChannel

..to my blog. Here is where you will find links to my work and the occasional thought piece. Don’t expect anything too profound or interesting on these pages though. I’m just too busy elsewhere, particularly on social media. 

For those who don’t know me, I’m the founder of Shiny Media – the UK’s first blog network which publishes leading girls’ gadget/lifestyle website, Shiny Shiny and tech website, Tech Digest. 

I am also a director of Sutro Digital – a social media agency, which has worked with leading brands such as Ford and IBM. We have recently published a groundbreaking website for The Basildon Academies called The Basildon Post.

These days, however, I’m just as likely to be writing freelance articles for magazines, newspaper or working with brands on projects. That’s when I’m not swimming which is one of my main passions in life. 

I also write a swimming blog which you can find here.  For more information about me go to my Linked In here and my Twitter here.